You can integrate Marketing Cloud with multiple e-commerce platforms to automatically capture customer purchase data and significantly improve your email marketing targeting capabilities. This streamlines your workflow by eliminating manual contact import processes and enables you to create more personalized campaigns based on actual buying behavior, which typically leads to better engagement rates and campaign performance.
When you connect these shopping cart platforms, customer information flows directly into your specified lists whenever orders are placed, helping ensure your email marketing reaches active buyers with relevant product recommendations and follow-up messages.
Maropost Marketing Cloud supports quick integration with various shopping carts, including 1ShoppingCart, UltraCart, Nanacast, Shift4Shop, and ClickBank.
Once you create an integration with a specific cart, you can associate the lists in Marketing Cloud with the cart. And then, any order placed in the cart will automatically pull the contact information to the specified list.
The following is a screenshot of the New List page that highlights the 'Integration with Carts' section, where your integrated carts will appear for you to be able to associate the list with.
To learn more about each of these cart integrations, see:
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E-commerce Integrations:
Contact Management:
API & Integration Setup: