You can automate routine tasks and streamline your workflow by integrating Marketing Cloud with Nanacast to automatically import customer data from your Nanacast purchases. This integration helps improve operational efficiency by eliminating manual data entry and ensuring your email marketing lists stay current with new customers from your Nanacast sales activities. When properly configured, automated data synchronization typically performs better than manual imports by maintaining consistent, real-time contact updates.
The Nanacast integration also helps maximize email marketing ROI by enabling immediate follow-up campaigns with new customers, reducing the time gap between purchase and marketing engagement while ensuring no potential leads are lost due to manual oversight.
You can create multiple integration setups between Maropost Marketing Cloud and Nanacast to import customer data from your Nanacast account to your Marketing Cloud account.
Note: All customers, including those with or without purchases, are imported. However, customers without any email addresses are not imported.
Managing the Integration
In Navigation, go to INTEGRATIONS. On the Integrations page, select Nanacast. On the Nanacast Integration page, you can add new integrations and manage the existing integrations.
Adding a New Integration
Perform the following steps:
- On the Nanacast Integration page, click ADD.
In the Add Integration dialog box, enter the following information:
- Name: Name for the integration.
- Merchant ID: Your merchant ID from your Nanacast account.
- Click CONNECT.
Now, you will see this cart when creating a new list or editing any existing list in Marketing Cloud. To associate the cart with the list, select the cart (you can also enter specific product IDs or items you want to be integrated into this list) and then click Save. When an order is placed in Nanacast, the contact information will be automatically saved into this Marketing Cloud list.
Related Articles
API Integration Fundamentals:
- Api Overview - Complete guide to Marketing Cloud API capabilities and setup
- Api Keys - Secure authentication for third-party integrations like Nanacast
- Api Request Limits - Best practices for integration rate limiting
Advanced Integration Patterns: