Facebook Lead Ad integration with Marketing Cloud can substantially improve engagement by automatically capturing leads from your social media advertising and adding them to targeted email lists. This integration helps optimize your lead generation process by eliminating manual data transfer, ensuring that prospects from your Facebook campaigns receive timely follow-up communication.
You can leverage this automated workflow to improves marketing effectiveness while reducing manual effort, allowing your team to focus on campaign strategy rather than administrative tasks.
Maropost has a feature to integrate your Facebook page to generate leads from the ads that are posted from your account. You can associate this integration with a Facebook account and also have the ability to select the lists you wish to add these newfound leads to.
Perform the following steps to create a new Facebook Lead Ad integration:
- In Navigation, go to SOCIAL, and then select Lead Ads.
2. On the Lead Ads index page, click New Facebook Lead Ad.
3. On this page, you can give the Lead Ad a name, select which Facebook account you will generate leads from, and select the list(s) you wish to associate with this ad integration.
4. Click Save.
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