You can use email content management to streamline your workflow and create engaging email experiences that maintain brand consistency across all your campaigns. This significantly improves your operational efficiency by providing centralized content creation, editing, and organization tools that reduce manual effort and help optimize campaign development time.
Email content management enables you to efficiently organize and reuse content assets while maintaining professional email design standards. When properly configured, this approach can enhance your marketing effectiveness by providing easy access to content builders, preview capabilities, and campaign creation workflows.
A great email content is an essential component of marketing emails. Marketing Cloud enables you to create and manage email content with ease.
Managing Email Content
The Email Content page is the starting page where you can create new content and manage your existing content. In Navigation, go to CONTENT, and select Email Content.
On the Email Content page, click the NEW CONTENT button to create new content. Marketing Cloud provides various content builders that can help you design beautiful and effective email content. To learn about content builders, see Content Builders: Overview.
The Actions drop-down menu consists of the actions that you can perform for your existing content.
Preview Content
The Preview Content option shows you a preview of how your content will look to your user. To learn about the preview content feature, see Previewing Content in Content Builders.
Create a Campaign
The Create a Campaign option starts a new campaign builder flow with the selected content. To learn about creating a campaign, see Creating Email Campaigns.
Edit Content
The Edit Content option enables you to edit the selected content.
Archive Content
The Archive Content option archives the selected content.
Delete Content Permanently
The Delete Content Permanently option deletes the content.
Create Duplicate Content
The Create a Duplicate Content option creates a duplicate of the content.