Marketing Cloud

Email Campaign Reports

You can access comprehensive email campaign performance data through Campaign Reports to make informed decisions about your email marketing strategy. These reports help optimize campaign effectiveness by providing detailed insights into delivery, engagement, and subscriber behavior patterns, enabling you to identify successful tactics and areas for improvement across your email marketing programs.

Campaign Reports serve as your central hub for performance optimization, helping you understand which campaigns drive the best results and why, so you can replicate successful strategies and refine underperforming elements to maximize email marketing ROI.

The Email Campaign Reports help you track the performance of your email campaigns.

Accessing the Report

In the Navigation, go to ANALYTICS, and select Campaign Reports. The Campaign Reports index page displays all campaign reports along with a quick glance at the campaign's performance metrics. Click the name of a campaign to see the detailed report.

Note: You can also see the same campaign report on the Email Campaigns index page (Navigation > CAMPAIGNS > Email Campaigns) by clicking the campaign name.

Report Structure

The Campaign's Report includes four tabs, each displaying specific information about the campaign and its performance:

Dashboard – An overview of the delivery and response data for the campaign. See Campaign Report - Dashboard.
Overlay – A click-map view of the email content displaying which links were clicked and the total clicks on each link. See Campaign Report - Overlay.
ISP – A delivery and response breakdown of the Top 25 ISPs based on the campaign recipient’s email addresses. See Campaign Report - ISP.
Details – A detailed summary of the campaign. See Campaign Report - Details.

Analytics & Reporting:

AB Campaign Reports - A/B test performance analysis and optimization
Deliverability Report - Track email deliverability across ISPs
Custom Sms Campaign Report - Track SMS campaign performance and metrics

Campaign Management:

Creating AB Campaigns - Set up A/B tests for campaign optimization
Create Your First Email Campaign - Get started with email campaign creation