You can implement various customer acquisition strategies through Marketing Cloud's acquisition tools to systematically grow your subscriber base and expand your email marketing reach. These tools help capture leads at different touchpoints in the customer journey, from website visitors to social media interactions, enabling you to build a robust contact database for more effective email campaigns.
Proper use of acquisition forms, landing pages, and surveys typically leads to better campaign performance by ensuring your contact lists contain engaged subscribers who have actively expressed interest in your content.
You can implement various customer acquisition strategies through Marketing Cloud's acquisition tools to systematically grow your subscriber base and expand your email marketing reach. These tools help capture leads at different touchpoints in the customer journey, from website visitors to social media interactions, enabling you to build a robust contact database for more effective email campaigns.
Proper use of acquisition forms, landing pages, and surveys typically leads to better campaign performance by ensuring your contact lists contain engaged subscribers who have actively expressed interest in your content.
You can implement various customer acquisition strategies through Marketing Cloud's acquisition tools to systematically grow your subscriber base and expand your email marketing reach. These tools help capture leads at different touchpoints in the customer journey, from website visitors to social media interactions, enabling you to build a robust contact database for more effective email campaigns.
Proper use of acquisition forms, landing pages, and surveys typically leads to better campaign performance by ensuring your contact lists contain engaged subscribers who have actively expressed interest in your content.
Acquisition primarily refers to acquiring new customers and involves persuading consumers to purchase a company’s products and/or services. Customer acquisition management refers to the set of methodologies and systems used to manage customer prospects and inquiries generated through various marketing techniques.
Maropost Marketing Cloud offers various features that help you acquire new contacts. You can create acquisition forms, surveys, or landing pages, and then use them on your website or in your email content.
Forms can be used on your website, landing pages can collect leads into Maropost, surveys can be used to gather important information on a contact, and web tracking can be used to provide data on how and why people use your website or email campaigns.
- Acquisition Forms: Create customized lightboxes for acquiring new contacts for your marketing database. Show lightboxes when visitors come to your site, or just before they leave. Show different lightboxes depending upon the referral source that leads your visitors to your site, and then immediately trigger a customized Welcome series. Do A|B and multivariate testing to see which lightboxes have the highest conversions.
- Landing Pages: Create customized landing pages for visitors to ‘land on’ after clicking on a hyperlink on your website or within your email content.
- Surveys: Create surveys with Maropost and keep a closing date. Later, you can view the reports of the survey.
Related Articles
Contact Management:
- Creating a Contact List- Build targeted audience segments
- Email Contact Lists Overview- Understand contact management fundamentals
Campaign Management:
- Create Your First Email Campaign- Use contact lists in campaign creation
- Campaign Tags- Organize campaigns by contact segments
Analytics & Reporting:
- A/B Campaign Reports- Track contact engagement across campaigns
Related Articles
Contact Management
- Creating a Contact List
- Email Contact Lists Overview
Campaign Management
- Create Your First Email Campaign
- Campaign Tags
Analytics & Reporting
Related Articles
Contact Management
- Creating a Contact List
- Email Contact Lists Overview
Campaign Management
- Create Your First Email Campaign
- Campaign Tags
Analytics & Reporting