Marketing Cloud

Content: Other Tag

You can use functional "Other Tags" to add dynamic, real-time information to your email campaigns, which enhances personalization and helps improve subscriber engagement. These tags enable you to automatically populate current timestamps and message identifiers, ensuring your emails feel timely and professional while maintaining consistent tracking capabilities for analytics and performance measurement.

Marketing Cloud equips you with a set of functional tags under the "Other Tags" section, allowing you to populate real-time data in the content.

The following is a screenshot of the WYSIWYG content editor with the Other Tags drop-down highlighted:

The following tags are available in the Other Tags drop-down:

{{other.time_stamp}} – The tag is replaced by the current date and year.
{{email.message_id}} – The tag is replaced by the email message ID. The email message ID is a combination of a Universal Unique Identifier (UUID) and a Sending Domain (DKIM) authenticator that the Marketing Cloud assigns to every campaign in the system.

Content Design:

Content Dynamic Tags - Explore additional dynamic personalization options
Content Contact Tags - Personalize with contact-specific information
Liquid Script Examples - Advanced scripting techniques for dynamic content
Wysiwyg Content Builder - Build content using various tag types

Email Infrastructure:

Set Up And Manage Sending Domains - Configure DKIM authentication for message IDs