Knowledge Base

Marketing Cloud

Campaign Report - Overlay

You can analyze link performance through the overlay report to optimize email content placement and drive better click-through rates. This visual analysis helps increase subscriber engagement by showing exactly which links and call-to-action buttons resonate most with your audience, enabling you to position high-performing elements more prominently in future campaigns.

The overlay section enables data-driven email design decisions by revealing how subscribers interact with your content, helping you optimize link placement and messaging to maximize campaign effectiveness and drive better conversion rates.

The Overlay section in the campaign report displays analytics related to the links in campaign content.

The total number of clicks and the percentage of the total clicks on each link are displayed as they appear in the email body. The Link Click Summary widget shows all the links along with their individual click metrics. You can view the links based on their order of appearance in the email, most clicked, or least clicked.

Analytics & Reporting:

Email Campaign Reports - Comprehensive email campaign performance analysis
Custom Sms Campaign Report - Track SMS campaign performance and metrics
Advanced Web Tracking - Monitor website visitor behavior and engagement

Campaign Management:

Creating AB Campaigns - Set up A/B tests for campaign optimization
Create Your First Email Campaign - Get started with email campaign creation