Knowledge Base

Marketing Cloud

Campaign Report - Details

You can review campaign details to understand the composition and settings of your email campaigns, enabling data-driven decisions for future campaign optimization. This information helps identify which audience segments, lists, and settings contributed most to campaign success, allowing you to replicate effective strategies and improve underperforming elements.

The Details section provides essential campaign context that helps optimize your email marketing strategy by revealing which targeting and configuration choices delivered the best results across different audience segments.

In the Details section of the campaign report, you can find information regarding the campaign.

The information includes the following:

ID: Shows the campaign ID.
Report Created: Shows the date on which the report was created.
Details: Shows campaign-related details.
Lists: Shows the list name along with the contact count, with the option of viewing the contact information of everyone the campaign was sent to.
Segments: Includes the segment name along with the contact count.
Tables: Shows information about where the table contacts are from, if applicable.
Settings: Shows information on which options were used for the campaign, such as Send Time Optimization, One time, Email Preview Link, and Suppress Workflows.

Analytics & Reporting:

Email Campaign Reports - Comprehensive email campaign performance analysis
Custom Sms Campaign Report - Track SMS campaign performance and metrics
AB Campaign Reports - A/B test performance analysis and optimization

Campaign Management:

Creating AB Campaigns - Set up A/B tests for campaign optimization
Create Your First Email Campaign - Get started with email campaign creation