Knowledge Base

Marketing Cloud

Social Media Campaign Management

Automated social media campaign management enables you to maintain consistent brand presence across multiple platforms while reducing manual posting effort through intelligent content rotation systems. This automated approach helps optimize operational efficiency by allowing you to create content playlists that cycle through your posts automatically, ensuring your social media accounts remain active and engaging without daily manual intervention.

You can leverage this automation to improves marketing effectiveness by maintaining regular posting schedules even when your team is focused on other strategic priorities, while ensuring content freshness through systematic rotation.

Automated social media campaigns enable social media marketers to create a 'playlist' (a.k.a. content category) of pre-created posts and tweets that are posted to social media accounts on a recurring basis.

So, rather than scheduling individual posts, the social media marketer sets a recurring schedule for the playlist. The first available content from the playlist gets posted at the scheduled time slot. Once content in the playlist has been posted, it just goes to the end of the playlist to be reposted as the playlist cycles through its posts.

The social media marketer doesn’t schedule an exact piece of content to be posted at a specific date and time. Instead, the marketer schedules a date and time when system-selected content from a content category will be posted and to which connected social media accounts it will be posted.

On the date/time of the scheduled post, the content that gets posted is simply the first available content from the content category’s queue. Once all the content within the content category’s queue has been posted at least once in the cycle, the queue is reshuffled. Of course, the shuffle makes sure that the first content in the new queue is not the last content posted before the shuffle.

The marketer has additional controls over scheduled posts, including:

Skip a post scheduled for a particular date/time.
Pause posts for a content category.
Manually reshuffle all posts in a content category.

SMS & Multi-Channel:

Creating SMS Contact Lists - Build SMS audience segments
Introduction to SMS Campaigns - Get started with SMS marketing

Contact Management:

Creating a Contact List - Build targeted lists for SMS campaigns
Email Contact Lists Overview - Understand contact management across channels

Campaign Management:

Create Your First Email Campaign - Coordinate email and SMS campaigns