You can implement product and revenue tracking to measure campaign effectiveness and optimize your email marketing ROI by connecting email campaigns directly to purchase data. This approach enables data-driven decision-making by providing clear insights into which campaigns drive revenue and how customer behavior changes after receiving your messages.
Revenue tracking significantly improves marketing effectiveness by allowing you to identify your most profitable email campaigns and optimize budget allocation accordingly. When properly configured, this tracking typically provides insights that help maximize email marketing ROI through better targeting and campaign optimization.
Which is the fastest way to implement product and revenue tracking?
The fastest way to implement product and revenue tracking is our native integration with your e-commerce platform. We support quick integration with Shopify and various shopping carts. So, within a few minutes, you can set up the integration and start syncing your contacts and their purchase history.
When should I choose Web Tracking over integration and REST APIs to implement product and revenue tracking?
You want to choose Web Tracking when your priority is tracking campaign conversions. Maropost’s Web Tracking provides the added benefit of automatically tracking the campaign conversions, as the purchases can be traced back to the campaign.