Preference Management: 1-Click Unsubscribe
Your contacts can opt out of receiving emails from you at any time with the 1-Click Unsubscribe link found in the Marketing Cloud default footer. It isn't the same as just unsubscribing from a list. For instance, if your contact is subscribed to other lists, they can still receive emails from you. Furthermore, if you're utilizing segments to send your email campaigns to a particular audience, they will still receive emails from you.
Additionally, such contacts will receive emails that are sent via Journeys. Regardless of how you deliver your campaigns, the 1-Click Unsubscribe link ensures the recipient never receives them again. To know more about contacts being linked to branded/unbranded lists, see Brand Management.
In this Article
- How it works
- Creating a 1-Click Unsubscribe page
- Using a 1-Click Unsubscribe Page
How it works
The 1-Click Unsubscribe feature works differently for both branded and non-branded campaigns.
When a contact clicks on a link in a non-branded campaign (also known as a "general campaign"), they will be removed from all non-branded lists and added to the general Do Not Mail List. The contact will continue to be subscribed to the branded lists.
If you send a branded campaign, the contact will be removed from all lists that share the same brand as your campaign as soon as they click the unsubscribe link. Also, they will be included in the Do Not Mail List for that particular brand. The contact, however, will continue to be subscribed to all non-branded lists and all lists with a distinct brand.
The following table shows how the 1-Click Unsubscribe link behaves when used in branded versus non-branded campaigns:
| Campaign Type | Unsubscribed from non-branded list | Unsubscribed from branded list | Added to general Do Not Mail list | Added to Brand Do Not Mail List |
|---|---|---|---|---|
| Non-Branded | Yes | No | Yes | No |
| Branded | No | Yes (only the specific brand) | No | Yes (only the specific brand) |
Creating a 1-Click Unsubscribe page
To create this page, follow the steps as shown below:
From the Navigation panel, go to Audience and choose the Preference Management module.
To create a 1-Click Unsubscribe page, click on the New Page tab.
The following details have to be entered and selected from the modal window:
- Name: Enter a name for your preference page.
- Page Type: Select the page type as “1-Click Unsubscribe”.
- Redirect: Choose a confirmation page or a thank you page for your contacts to be redirected to, once they have clicked on the 1-Click Unsubscribe link. By default, Marketing Cloud's default Thank You page is selected. To learn about creating the Thank You page, see Preference Management: Thank You Page.
- Select Editor: Choose an editing mode wherein you’ll be designing your subscription page. Marketing Cloud gives you three design modes for designing your pages, i.e., Drag & Drop, HTML, and WYSIWYG.
Once you have entered the details, click on Create to proceed ahead.
Design your subscription page by using the customizable tools available on the right-hand side of the editing workspace in the case of the Drag & Drop editor.
If you have chosen either the WYSIWYG or HTML option, use the editor tools or you can add your own source code to make your subscription page more interactive or appealing to your audience. Make sure you add the {{one_click_unsub.form}} tag on your page to create an unsubscribe button for your contacts to be able to click on it. Once you have finished designing your page, save it.
Using a 1-Click Unsubscribe Page
You can use the 1-Click Unsubscribe page while creating a custom footer for your campaigns. To learn more about Footers in an email campaign, see Footer Management.
Note: A user can resubscribe to a list through the ‘Manage Subscription’ page if you add the email back to new lists, or if you use the toggle status on the contact show page.