What are Merchandising Cloud Analytics?
Merchandising Cloud (formerly Findify) Analytics is a powerful tool which enables merchants to quantify the effects of their Site Search and Personalization software.
What's more, within analytics merchants can monitor the evolution of their customers’ search behavior in order to better anticipate their needs and intentions.
This tool affords a deeper understanding of shopper behavior, helping merchants prioritize their business needs.
To access the analytics tool, log in to your Merchant Dashboard and navigate to 'Analytics'.
Analytics Terminology Explained
What is 'generated revenue'?
If a customer clicks on a product in the search results page or a product match in the autocomplete and then carries on to purchase the product within the same session, it is considered revenue generated by Merchandising Cloud.
What is a 'session'?
A session is considered a period of time in which a customer is active on your website. If a customer is inactive on your website for 30 minutes or more, it is no longer considered the same session.