You can optimize your Merchandising Cloud collections for search engine visibility, as Googlebot can execute JavaScript and index dynamically-loaded content just like static pages. This ensures your collection pages are fully crawlable and discoverable in search results, helping drive organic traffic to your product pages.
Understanding how Googlebot works with JavaScript-powered collections helps ensure your products remain visible in search engine results. Since 2015, Googlebot has been able to execute JavaScript files and read the DOM, meaning your dynamically-loaded collection pages can be indexed effectively, supporting your overall SEO strategy and product discoverability.
How does Googlebot work with our collections?
Since 2015, Googlebot can execute javascript files and read DOM. So, when Googlebot looking for our collection page, it executes each js file and builds a full page, that it can read and index. Therefore, there is no difference between a static page and a dynamic loading page, Googlebot will index them equally.
There had been a few tests done to check the crawling ability of the Googlebot, here are the most important ones:
- Test the search engine’s ability to account for dynamically inserted text when the text is within the HTML source of the page.
- Test the search engine’s ability to account for dynamically inserted text when the text is outside the HTML source of the page (in an external JavaScript file).
Result: In both cases, the text was crawled and indexed, and the page ranked for the content.
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