You can implement Smart Collections to transform static category pages into dynamic, personalized experiences that rank products based on individual shopper preferences and behavior. This AI-powered approach brings the same machine learning and filtering capabilities from search to collection pages, helping improve conversion rates by showing each customer products they're more likely to purchase rather than one-size-fits-all product lists.
Smart Collections help optimize category page performance through intelligent product ranking and unlimited filtering options. The AI continuously learns from customer behavior to adapt product positioning in real-time, while maintaining your merchandising control through pinning and rules—enabling data-driven collection management that balances algorithmic optimization with strategic business priorities for improved engagement and conversion.
What is Smart Collections?
Our dependable Smart Collections solution ensures products appearing within collections are ranked according to the shopper’s preference and are not simply a one-size-fits-all static list of products.
Smart Collections can be used to replace specific category pages on your site, create dedicated landing pages, or as the complete collection engine for your store. Smart Collections are also SEO-friendly, so they are indexed by search engines to make sure you make the best of your product data.
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How to Create Smart Collections
Go to your Merchant Dashboard and navigate to Smart Collection.
You now have two options. You can either create Smart Collections manually from within the dashboard, or you can (depending on what platform you are using) chose to import collections.
Collection Sync for different platforms
Depending on the platform, we enable merchants to import pre-existing collections from their ecommerce platform, converting the into a Smart Collection in the process. This is currently available for merchants using the Shopify, Maropost, BigCommerce or Jetshop platforms.
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