Collection Campaigns allows merchants to schedule merchandising rules for Smart Collections in advance. This helps you prepare collection-level merchandising changes for events such as seasonal sales, Black Friday, product launches, or short promotional periods.
Instead of manually activating or removing rules at the right time, you can create a campaign, set its schedule, and add merchandising rules that apply only during that campaign period.
When the campaign is live, the configured rules can change how products appear in the selected collection. After the campaign ends, the scheduled rules stop applying.
How Collection Campaigns Work
Each campaign defines a scheduled merchandising window for a specific collection strategy. Once the campaign is saved, merchandising rules can be added to control which products are promoted, included, or excluded during that scheduled period.
Each merchandising rule is linked to a collection and includes one or more conditions. These conditions define which products the rule applies to and what action should be taken.
Available rule actions include:
Action | Description |
|---|
Promote | Moves matching products higher in the collection results. |
Include | Includes products that match the selected condition. |
Exclude | Removes matching products from the collection results during the campaign. |
Rules inside a campaign must stay within the campaign’s scheduled date range.
To Access:
Go to: Smart Collections > Collection Campaigns
Collection Campaigns Page
The Collection Campaigns page lists all campaigns created for Smart Collections.
Column | Description |
|---|
Active | Turns the campaign on or off. |
Campaign Name | Shows the name of the campaign. |
Status | Shows whether the campaign is Live, Scheduled, or Expired. |
Scheduled | Shows the campaign start and end date/time. |
Actions | Allows you to view campaign details or delete the campaign. |
Use New Campaign to create a new scheduled campaign.
Create a New Campaign
To create a campaign before adding merchandising rules.
- Enter the Campaign Name
- Select the campaign Date
- Set the start and end time, if required
- Click Apply
After saving, the campaign is created and you are taken to the campaign edit page where rules can be added.
Add a Merchandising Rule
After the campaign is created, you can add a merchandising rule to control how products appear in a selected collection during the campaign period.
- Select Add Merchandising Rule
- Select the collection.
- Click Add Condition.
- Choose the action, field, and value
- After configuring the condition, select the tick mark from the Actions menu to save it
- Enter the rule name
- Select the rule date range. You can select a data range between the campaign start and end date
- Click Save
- Once completed, a success notification displays "Merchandising rule created successfully." The rule is then available on the Campaigns page
Merchandising Rule Fields
The rule condition controls which products are affected by the campaign rule.
Field | Description |
|---|
Action | Defines whether matching products are promoted, included, or excluded. |
Field | Defines the product attribute used for the condition, such as brand, color, discounted price, compare at, or size. |
Value | Defines the specific value that products must match. |
Example: If you select Promote, choose Size as the field, and select 28 as the value, products matching size 28 are promoted within the selected collection during the rule schedule.
Final Outcome
After the campaign and merchandising rule are saved, Merchandising Cloud applies the rule to the selected collection during the scheduled period. Shoppers see collection results based on the active campaign rule, such as promoted or excluded products.
Once the campaign ends, the scheduled rule stops applying and the collection returns to its usual merchandising behavior.
