Greetings, Maropostians!
Our work on updating Journey Templates continues, and this release brings the newer canvas experience to the Lapsed Buyer template, making it simpler than ever to build and refine your campaigns.
Read on to see what's new!
New Feature: Introduction of our New Canvas in "Lapsed Buyer" Journey Template
The Lapsed Buyer journey template has been upgraded with the newer canvas workspace. Once you complete the guided setup steps, you'll land directly in a clean, visual workspace that shows exactly how the journey has been built, no extra clicks required.
This template is built to reach contacts who purchased from your store more than six months ago but haven't bought anything in the last 90 days. Getting the journey live now takes just two simple steps. First, configure the journey's settings, including its name, an optional end date, and whether to enable or retrigger the journey.
Second, set up the trigger segment, sender details, a filter to avoid resending to recent purchasers, and content for each of the five emails in the sequence, from the initial brand introduction through to the final thank you and discount offer. Once you finish designing the content, the journey opens straight onto the new canvas, ready for you to review or customize.
The "create from scratch" option isn't part of this update yet; it will continue working on the existing journey canvas, with all current layouts and capabilities staying the same.
To learn more about setting up this journey, visit our Lapsed Buyer Journey Template article. You can also check out our Journey Templates: Overview article to see the complete range of journey templates we currently offer.