Greetings, Maropostians!
This release brings Web Analytics Query Parameters setting and its underlying modifications to the content builder, giving you a faster way to track how contacts engage with your email content, without manually tagging every link.
Read on to see what's new!
New Feature: Web Analytics Query Parameters Settings
You can now define global tracking parameters once, from Settings > Campaigns > Web Analytics Query Parameters, and have them automatically applied to every link across all your email campaigns. Parameters support content tags for dynamic as well as personalized tracking.
This gives marketers a consistent, centralized way to track link engagement across all email content without affecting individual campaigns. To learn more, read our Web Analytics Query Parameters article.
Enhancement: Modify Global Parameters for Specific Email Content
You can now override or extend your global tracking parameters for a specific email directly from the content builder's Advanced tab, without affecting your account-wide settings.
This enhancement gives you the best of both worlds: consistent, hands-off tracking by default, with the flexibility to fine-tune individual campaigns when needed. To know more about its configuration setup, click here.