Greetings, Maropostians!
We're continuing to roll out revisions to Journey Templates, and this release extends the newer canvas experience to the Email Re-Engagement template, so building and fine-tuning your campaigns is easier than ever.
Read on to see what's new!
New Feature: Introduction of our New Canvas in "Email Re-Engagement" Journey Template
The Email Re-Engagement journey template has been upgraded with the newer canvas workspace. After you walk through the guided setup steps, you'll be dropped straight into a streamlined workspace showing exactly how the journey has been built.
This template is designed to reach contacts who have been unresponsive to your emails for over 90 days. Setting up the journey now takes just two straightforward steps: configure the journey's settings (name, end date, and enable/retrigger options), then set up the trigger segment, sender details, email content, and Do Not Mail list preferences. Once you finish designing, the journey opens directly on the new canvas, ready for you to review or adjust as needed.
The Lapsed Buyer template and the "create from scratch" option are not part of this update yet; they'll continue functioning on the existing journey canvas, with all current layouts and capabilities unaffected.
Additional templates will move to this new experience in the coming weeks, so watch this space for more updates.
For details on setting up this journey, check out our Email Re-Engagement Journey Template article. Furthermore, explore our Journey Templates: Overview article for a glimpse of our current full lineup of journey template offerings.