Greetings, Maropostians!
We are continuing our rollout of revisions to Journey Templates. This release extends the newer canvas experience to two more templates, making it even easier to build and fine-tune your campaigns.
Read on to see what's new!
New Feature: Introduction of our New Canvas in "Nurture" and "Advocacy" Journey Templates
Two more journey templates, Nurture and Advocacy, have been upgraded with the newer canvas workspace. After you walk through the guided setup steps for either template, you'll be dropped straight into a streamlined workspace showing exactly how the journey has been built.
The Nurture journey template is built for customers who have just made a purchase, walking them through a series of emails designed to build confidence in the brand and introduce complementary products. After you set the trigger using a product or product category and select content for the corresponding emails, you'll see the same organized workspace, ready for you to tweak as needed.
The Advocacy journey template is designed for repeat buyers, aiming to turn their loyalty into testimonials, product reviews, and referrals. Once you pick a segment to trigger the journey and choose content for each of these emails, the canvas displays the whole sequence, from the segment event through each delay and email messaging to the endpoint, so the structure is easy to follow and adjust.
The remaining journey templates (Email Re-Engagement and Lapsed Buyer) and "create from scratch" options will still continue to work in the old journey canvas, with its underlying layouts and capabilities intact.
We'll keep bringing this experience to additional templates over the coming weeks, so keep an eye out for further updates.
To learn more about configuring these journey roadmaps, refer to our Nurture Journey Template and Advocacy Journey Template articles. Moreover, check out our Journey Templates: Overview article, which introduces the rest of our journey template offerings.