Email Templates control the content and design of system-generated emails sent for key notification events such as order confirmations, password resets, exports, and failure alerts. These emails are triggered automatically by the system based on specific actions or outcomes.
From a business perspective, Email Templates act as a critical communication layer between your store and its customers or internal users. Clear, consistent templates help recipients understand what happened, what to do next, and what to expect — without requiring manual follow-up.
To access
- Go to Settings.
- Select Email Templates.
At the top of the page, you can see your Store Selector (store name). Use this to choose which store you are configuring (for example, Women’s Paradise).
Each store maintains its own Email Templates. This allows you to keep store-specific branding and messaging consistent for the emails triggered from that store.
How It Works
Email Templates are tied directly to Notification Events. A notification event represents a specific system action that triggers an email automatically.
When a system event occurs, the platform uses the template linked to that event to generate the email content and send it to the appropriate recipient. This ensures that recurring operational emails follow a consistent structure and are sent reliably without requiring manual effort.
On the Email Templates page, you will see a list of notification event names. Examples include:
- Export
- Reset Password
- Order Code
- Batch Job
- Failure Alert
Each notification event has a predefined email template. You can edit these templates to adjust how the email looks and reads for your store.
Note: Editing a template changes the email presentation (content and design). It does not change what triggers the email.
Why and When to Edit Email Templates
Editing Email Templates is most valuable when you want to improve how information is presented — not how the system behaves. This helps you make updates with a clear goal: adjust the message and design so recipients can understand and act on the email more easily.
You typically consider editing templates when you need to:
- Update the structure or messaging so recipients can quickly understand the purpose of the email
- Adjust layout or branding so system emails match how your store communicates
- Add or reorganise content blocks so important information is easier to scan
- Add tracking parameters to links (when measurement is required)
You typically avoid changing templates when your goal is to alter system behaviour (for example, changing when emails are sent or what triggers them), because triggers are tied to the system event, not the template.
Edit an Email Template
On the Email Templates page:
- Find the notification event you want to update (for example, Order Code).
- Click the three-dot menu, then select Edit Template.
Understand the Editor Layout
On the Edit Template page, you can update the structure, content, styling, footer, preview, and advanced configuration of the selected email template. The editor is divided into multiple tabs so each type of change can be managed separately.
This layout helps merchants update email templates in a controlled way. You can edit the email body under Content, manage footer-related content under Footer, check how the email will appear under Preview, configure tracking and advanced options under Advanced, and organize reusable layout rows under Custom Row Categories.
Tab | Description |
|---|
Content | Allows you to edit the main body of the email template. You can add and update content blocks such as titles, paragraphs, lists, images, buttons, dividers, spacers, social links, and HTML blocks. |
Footer | Allows you to review or update footer-related content for the email template. This is useful for managing content that appears at the bottom of the email, such as store details, unsubscribe information, or standard footer messaging. |
Preview | Allows you to preview how the email template will appear before saving or sending. This helps confirm the layout, spacing, content, and formatting. |
Advanced | Allows you to configure advanced template options, such as content fields and tracking behavior for links. |
Custom Row Categories | Allows you to manage custom row categories that appear in the editor. These categories help organize reusable row layouts and make template building easier. |
Content Builder
The Content tab includes the main drag-and-drop editor. The left side shows the email layout, while the right side includes building blocks and layout options that can be added to the template.
The editor includes three key areas: Content, Rows, and Settings. These options help merchants add new content blocks, structure the layout, and adjust template-level settings.
Area | Description |
|---|
Content | Provides content blocks that can be added to the email, such as title, paragraph, list, image, button, divider, spacer, social, and HTML. |
Rows | Allows you to add row structures to organize content into sections or columns. |
Settings | Allows you to adjust template-level styling and layout settings. |
Use the Save button to save progress while editing. Use Save and Close when the template is ready and you want to return to the template list.
Content Tab
Within Content, there are three sections you can work in:
This structure separates what the email contains (Content), how it is arranged (Rows), and how it looks overall (Settings).
Content
The Content section is where you build the structure of the email using content elements such as:
- Title
- Paragraph
- List
- Image
- Button
- Divider
- Spacer
- Video
- Text
- Menu
This is where you shape how recipients consume information. Well-organised content blocks help key messages stand out and reduce the chance of recipients missing important details.
Rows
The Rows section controls how content is grouped and placed.
Here, you can create different row placeholders and control whether a row is Empty or Default. Rows allow you to separate parts of the email into clearer sections so the email is easier to scan.
Settings
The Settings section controls design settings that apply across the email, such as:
- Content area width
- Content area alignment
- Background color
- Content area background color
These settings affect how consistent and readable your emails look. Design consistency helps recipients quickly recognize your store’s emails and reduces confusion caused by inconsistent layouts.
Footer Tab
The Footer tab allows merchants to manage the footer content used in the selected email template. The footer is the bottom section of the email and usually includes required store or compliance information, such as the sender address, unsubscribe link, and spam reporting link.
This section helps merchants control which footer is attached to the email template and preview how it will appear before saving the template. A footer is important because customer-facing emails should include clear sender information and unsubscribe options where required.
Field / Option | Description |
|---|
Custom Footer | Allows merchants to select a custom footer, if one has been created for the account. |
Default Footer | Allows merchants to use the default footer configured in the system. |
No Footer | Removes the footer from the email template. Use this carefully, as some emails may require footer information. |
Footer Preview | Shows how the selected footer will appear in the email. |
Edit Footer | Opens the selected footer so merchants can update the footer content, where available. |
The Footer Details panel lets merchants choose which footer should be applied to the email template. The available options may include Default Footer, Custom Footer, or No Footer. After a footer is selected, the Footer Preview area shows the footer content so merchants can review it before saving.
The footer preview may include system tags such as {{contact.email}}, {{campaign.from_email}}, {{campaign.address}}, and unsubscribe-related tags. These tags are replaced with the correct email, sender, address, or unsubscribe information when the email is sent.
Note: Footer content must include an address tag, such as {{campaign.address}}, and an unsubscribe link tag, such as {{campaign.unsubscribe_link}}, {{campaign.unsubscribe_url}}, or {{campaign.one_click_unsub_url}}.
After selecting or updating the footer, click Save to keep the changes or Save and Close to save the template and return to the previous page.
Preview Tab
The Preview tab allows merchants to review how the selected email template will appear before the changes are saved or used for future system-generated emails. This helps confirm that the content, layout, spacing, tags, and footer display correctly.
The preview is useful when the template includes dynamic tags, such as customer name, quotation details, company name, order details, or other system-generated values. Merchants can select a user source and render the preview to check how the email may appear when populated with real contact or list-based data.
Field / Option | Description |
|---|
Select User | Allows merchants to choose the data source used to render the email preview. |
Contact | Allows the preview to be rendered using an individual contact record. |
List | Allows the preview to be rendered using a contact list. |
Search by Email | Allows merchants to search for a specific contact email to use in the preview. |
Preview | Shows the email template layout and content as it will appear when rendered. |
Render Preview | Generates the preview using the selected contact or list data. |
Advanced Tab
Within Advanced, there are two key areas:
- Content Feeds
- Web Analytics Query Parameters
Content Feeds
In Content Feeds, you can choose a content field to use reusable email content associated with a structured data file. This helps you apply specific content consistently when required.
In this section, you can also configure:
You can also access the Read more about content fields option from this area.
Note: Use Subject and Pre-header to clarify what the email is about before the recipient opens it.
Web Analytics Query Parameters
In Web Analytics Query Parameters, you can set name and value pairs that will be appended as query string parameters to the end of all website link URLs in the email content.
This is useful when you need to measure how recipients engage with links inside emails.
You can also access the Read more about web analytics query parameters option from this area.
Note: These parameters apply only to website links included in the email content.
Custom Row Categories
In Custom Row Categories, you can add custom row categories. These categories display on the other side of the screen and help organise the available row options while editing templates.
This is useful when you want to group layout building blocks in a way that supports faster and more consistent template updates.
Save Changes
After making updates in Content, Advanced, or Custom Row Categories: Click Save.
Once you save, the updated Email Template takes effect and is used for future emails triggered by that notification event.
Note: Saving updates changes the template going forward and does not affect emails that were already sent.