Customer Groups help you organize customers into meaningful segments so you can communicate with them more effectively and tailor their experience. These groups can be based on real behaviors—such as how often they purchase, the value of their orders, or whether they belong to a specific program like VIP or subscription customers.
Because Customer Groups are shared across Maropost Commerce Cloud (MCC) and Maropost Marketing Cloud (MMC), any segment you create becomes usable in both platforms. This ensures consistent targeting, smoother workflow automation, and more personalized marketing and support for your customers.
To access:
- Go to Customers in the top navigation menu.
- Click on Customer Groups from the dropdown or sidebar.
You’ll be taken to the Customer Groups overview page.
The Customer Groups page displays a list of all your existing groups, with the following columns:
Column | Description |
|---|
Title | The name of the Customer Group (e.g., VIP Customers, Monthly Order). |
Members | Number of customers added to that group (value not shown in this view). |
Date Added | The timestamp when the group was created or last modified. |
Actions | Click the 3-dot icon (⋮) to view or manage the group. |
Creating a New Group
To create a new Customer Group:
- Click the New Group button in the top-right corner.
- Enter the name of the group (You can add members later under View Details option).
- Save your changes.
You can create groups for any purpose — testing segments, recurring customers (Monthly Order), or priority members (VIP Customers).
4. Once you have saved the Group, it will reflect on the Customer Group Page.
Adding Customers to a Group
- Within the Group Details view, click Add Customers.
- A list of eligible customers will appear, showing their email addresses.
- You can:
- Use the search bar to quickly find a specific customer.
- Select one or multiple customers by ticking the checkbox beside each email.
- Once selected, click Save to add them to the group.
Edit Group Name
- Click on the three-dot menu under the Actions column.
- Select Edit Group Name.
- Enter the new name in the popup and click Save.
Delete a Group
- Click the three-dot menu under Actions.
- Select Delete Group.
- Confirm the deletion when prompted.
Deleting a group will not delete the customers — it only removes the segmentation.
Commerce Cloud and Marketing Cloud
Customer Groups are shared across both MCC (Maropost Commerce Cloud) and MMC (Maropost Marketing Cloud).
This means that any group you create in MCC becomes available inside MMC for marketing automation, segmentation, and campaign targeting — and vice-versa.
So, when merchants create a group for VIP customers, new buyers, inactive users, or region-based customers, these segments can be used directly for:
- Email marketing
- SMS campaigns
- Automation workflows
- Personalised product recommendations
This shared structure ensures consistency between your storefront operations (MCC) and marketing activities (MMC).
Use Cases for Customer Groups
Customer groups are powerful tools for organizing users based on shared characteristics or behaviors. This segmentation makes it easier to manage communications, campaigns, and operational tasks effectively.
Here are some key ways customer groups can be used:
Targeted Marketing Campaigns
Segment customers into promotional groups like:
- Frequent buyers
- New users
- High-value customers
- Inactive customers
This allows more personalized messaging.
Loyalty Programs
Create groups for loyalty tiers (e.g., Silver, Gold, Platinum) to manage benefits and communication.
Operational Segmentation
Group customers by:
- Location (e.g., region-wise service rollout)
- Purchase behavior (e.g., B2B vs B2C)
- Onboarding stage