OVERVIEW:
Greetings Maropostians!!
We are pleased to announce some key updates to our Marketing Cloud sections.
In this release, we have launched a new segment category in our newly refurbished Next Generation Segment Builder. Also, we have rolled out a revamped WYSIWYG content editor version to help you create highly engaging email-related content.
In addition, we've added a minor yet useful improvement to our acquisition forms, thereby enabling you to acquire unique contacts in your Marketing Cloud accounts.
To learn more, read ahead!!
MEMBERSHIP SEGMENT CATEGORY:
We have added a new category in our Next Generation Segment Builder known as “Membership." This lets you fetch contacts who have some sort of subscription history with your email campaigns and newsletters.
There are 5 segment rules clubbed in this segment category. They are, namely, Lists, Journeys, Segments, Contact Tags, and Opted-In From Forms. You can use this segment category to re-engage with core audience groups, guiding them deeper into the marketing web funnel pool and advanced journey path. This helps drive more user traffic to your websites and product pages, boosting the likelihood of a sales conversion.
Below is a layout of the membership rulesets and their attributes on the Next Generation Segment Builder page.
To learn more about such rulesets being applied during segment creation, read our Segment Rule (Next-Generation) article. In addition to segment rules, read our Creating Segments with Next-Gen Segment Builder article to understand the basic guidelines for creating a segment.
ACQUISITION FORM ENHANCEMENT:
You can now insert custom fields while editing or creating a new acquisition form. You can access the custom field option while customizing the email region of your acquisition form.
By adding additional fields to your forms, you can acquire and onboard new customers with unique attributes that you can use to send promotional emails and newsletters.
To learn how to create personalized sign-up forms, surveys, and embedded forms for acquiring contacts, kindly read our Creating and Using Acquisition Forms article.
WYSIWYG CONTENT EDITOR ENHANCEMENT:
We have upgraded the UI structure of the WYSIWYG Content Editor to Liquid Sky format. With this revised flow, the workspace region and its corresponding tabs are much more intuitive and easy to follow, thus enabling you to create email content in a step-by-step manner.
To learn more about designing email content by using such a template, read our WYSIWYG Content Builder article.
