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OVERVIEW: As part of our ongoing commitment to security, we have updated our authentication procedures. To learn more, read ahead!! AUTHENTICATION-BASED ENHANCEMENT: Previously, as a first-time log-in user, after you’ve added your username and password, you would be taken to a Multi-Factor Authentication (MFA) page wherein…
OVERVIEW: Hello, Maropostians!! This release introduces custom RFM settings for more accurate insights. ENHANCEMENT: We have added a settings feature in the eRFM module that can be used to modify the Recency, Frequency, and Monetary definitions. Each definition is based on a scoring methodology that you can calibrate…
OVERVIEW: We are thrilled to introduce the “Bought Together” product recommendation option! With this feature, you will be able to show customers the products they care about by dynamically populating products that are often purchased with other key products. To learn more about this feature, read ahead!! ENHANCEMENT: A…
OVERVIEW: Greetings Maropostians!! We have introduced a new feature in Marketing Cloud that will help you acquire a more comprehensive understanding of your contact's daily interactions with your businesses and brands. To learn more, read ahead!! NEW FEATURE: eRFM Analysis Report We have launched a phase 1 iteration of the…
OVERVIEW: In this release, we are offering better privacy and more control over your API Keys. To learn more, read ahead!! ENHANCEMENT: API Keys - Privacy and Security Update The API Keys are now encrypted on the API Keys page, with only the last five characters of the original API Key being exposed for identification.…
OVERVIEW: In this release, we are introducing the ability to set up the timezone for a user account. This will greatly help users who are based both locally and globally, to create account-based timezones and enable better management of several processes taking place in the marketing cloud. To learn more, read ahead!! NEW…
OVERVIEW In this release, we have launched a new segment category in our Next Generation Segment Builder that enables you to fetch contacts from relational tables. Kindly read ahead to know more!! NEW FEATURE New Rule Category in the Next Generation Segment Builder A new category - Relational Data - has been introduced in…
OVERVIEW: Greetings Maropostians!! We are pleased to announce some key updates to our Marketing Cloud sections. In this release, we have launched a new segment category in our newly refurbished Next Generation Segment Builder. Also, we have rolled out a revamped WYSIWYG content editor version to help you create highly…
OVERVIEW: Greetings Maropostians!! We are pleased to announce that we have introduced a significant update to our next-generation segment builder. Kindly read ahead to learn more!! ENHANCEMENT: Previously, marketers would have to manually input the rules and criteria while building a segment. Although the builder is…
OVERVIEW: Greetings to all our Maropostian users out there!! In this release, we are expanding our abandoned cart feature integration beyond our existing Neto, Shopify, and ClickBank users by making our REST API payload public to other account holders as well. Note: Only registered Marketing Cloud users can access the REST…
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