OVERVIEW:
Hello to all Maropostians out there!!
Maropost and ClickBank have come up with an ingenious solution for our ClickBank Affiliate users to help them utilize the full potential of our Marketing Cloud email campaign capabilities.
In addition, we have also made some significant changes in the way you can create and design your preference pages.
To learn more, read ahead!!
CLICKBANK AFFILIATE ENHANCEMENT:
ClickBank affiliate marketers can now set up native integrations between the ClickBank Affiliate account and their Marketing Cloud account.
Initially, due to the data privacy restrictions imposed on them, detailed purchase information wasn’t available to the affiliate. However, with this innovative integration, affiliate marketers can now acquire contact order information and corresponding campaign details from ClickBank whenever a contact purchases on the merchant’s website.
Now, whenever an affiliate drafts an email campaign, they only need to append “Contact ID” and “Campaign ID” within their hoplinks. Users have to click on the hoplink to visit the website, and their activity is recorded and stored by ClickBank. After a sale has been executed, ClickBank sends the encrypted payload data back to the merchant and affiliate without compromising data security.
Note: To adhere to data privacy laws, ClickBank only identifies the buyer and campaign via the “Contact ID” and “Campaign ID” appended tags. Hence, they do not contain any sensitive information.
With this newly obtained information, affiliates can plan and create sophisticated marketing methods more efficiently, thereby increasing the chances of subscription renewal, customer retention, and most importantly, sale conversion.
To learn how to set up an integration for a ClickBank Affiliate, kindly read our Integration with an Affiliate ClickBank Account article.
PREFERENCE PAGES ENHANCEMENT:
EASE OF USE
The process of developing a preference page is now streamlined with a focus on creating a page in a step-by-step manner. Simply click on the Create tab >> enter a page name >> choose a page type and confirmation page >> choose an editor mode, and begin designing. Very easy to understand!!
AN ADDITIONAL DESIGN OPTION
We are now introducing the ability to design and develop preference pages with the help of the Drag and Drop (DnD) Editor. Use its interactive feature and an assortment of customizable tools at your disposal to create engaging and informative pages for your contacts to use. With the help of the DnD feature, you can create pages wherein contacts can manage their subscription status, report spam emails, and edit their profile information.
REVAMPED LAYOUT
Not only are we introducing a new editor, but we have also enhanced the existing design tools, namely the HTML and WYSIWYG editor features. These two features are now upgraded to LiquidSky format, with the help of which you’ll get to design your pages on better UI interfaces and have an array of tools to work with.
To learn how to create such pages for your email campaigns, visit and read our Preference Management Overview article.
