OVERVIEW:
In this release, we have launched a new segment category in our newly refurbished Next Generation Segment Builder.
Kindly read ahead to know more!!
ENHANCEMENT:
A NEW SEGMENT CATEGORY:
We have added a new category in our Next Generation Segment Builder known as “Purchase Activity”. This allows you to fetch contacts who have made purchases from your store previously.
There are 4 segment rules clubbed in this segment category. They are namely, Purchased Products, Converted Campaigns, Placed Orders, and Lifetime Value. You can use these segment rules to filter and fetch contacts that fulfill such purchasing criteria.
Below, is a layout of the Purchase Activity rulesets and their attributes in the Next Generation Segment Builder page.
To learn more about such rulesets being applied during segment creation, read our Segment Rule (Next-Generation) article.
In addition to segment rules, read our Creating Segments with Next-Gen Segment Builder article to understand the basic guidelines for creating a segment.
