Marketing for everyone is different, as it is a broader term used for a variety of functions in a company. Be it anything, the main goal of marketing is to gain business and customers that stay with you long-term. In this article, we will talk about the 5 ways to elevate your customer experience in general and how you can level up your marketing game and create long term relationships with them. Let’s dive in!
🌈 Advocate for Customer Success
Marketing doesn't end at the sale. You have to become a champion for your customer's success.
How can you achieve this?
- Develop targeted content that addresses common pain points and showcases how your product or service helps them achieve their goals.
- Think of tutorials, case studies, or exclusive webinars. This fosters trust, boosts engagement, and positions you as a long-term partner.
- Maintain open communication channels throughout the customer journey.
By prioritising customer success, you reap a multitude of rewards:
Your customers feel supported and are more likely to actively use your product, and engage with your brand. By moving beyond a transactional relationship, you become a trusted advisor who has invested in their long-term goals, turning them into your biggest brand ambassadors. Positive word-of-mouth recommendations and glowing online reviews become indirect marketing tactics.
🌈 Leverage User-Generated Content (UGC)
In marketing, authenticity is king. People connect better with genuine experiences, and UGC builds trust with your customers and adds a relatable voice to your marketing efforts.
Here’s how you build trust:
- Encourage customer testimonials, reviews, and social media posts featuring your brand.
- Run contests or promotions that promote UGC creation and showcase the best content from your customers on your platforms.
- Feature winning entries from contests, highlight positive customer reviews, and share user-created photos on social media.
What is the outcome?
Your potential customers can relate to these unfiltered opinions far more than you can to traditional marketing messages. UGC acts as social proof for your brand, demonstrating the value your product delivers.Positive reviews and real-world examples build trust, and people are more likely to buy from a brand endorsed by their peers.
🌈 Get Interactive and Spark Conversations
Static content can be a great starting point, but you need to turn your audience from passive viewers into active participants that will truly set you apart and foster a loyal community.
Here’s How:
- Platforms like Facebook Live, YouTube Live, and Twitter Spaces offer fantastic opportunities for live interaction where you can host live Q&A sessions, interviews, or product demonstrations.
- Polls and quizzes are another fun and informative way to get your audience involved.
- You can offer exclusive behind-the-scenes glimpses into your company culture, product development process, or even a day in the life of a team member.
The Key Benefits:
Interactive content naturally gets people talking; it can be a debate or a question during a live stream, and you're providing transparency for open communication. Polls and Q&A session entries provide a wealth of data about your audience's preferences, needs, and pain points. Also, people remember interactions more than static content, keeping your brand at the forefront of their minds.
🌈 Prioritize Accessibility for all
A stellar customer experience caters to everyone. Try to make your website, marketing materials, and mobile app accessible for users with disabilities.
Here are some actionable steps you can take:
- Web Content Accessibility Guidelines (WCAG) are a set of international guidelines for making web content accessible to people with disabilities. It offers a roadmap for implementing best practices across various accessibility needs.
- With Assistive Technologies available in today's world, design your website, app, and materials that will function with screen readers, voice recognition software, etc.
- Focus on User Experience with clear and concise language, logical navigation, and well-structured content that contributes to an accessible audience.
Why Accessibility Matters:
Disabilities affect a significant portion of the population, so by making your offerings accessible, you tap into a wider market and potential customer base you might have otherwise missed. Taking accessibility seriously demonstrates empathy and social responsibility, which fosters a positive brand image and builds trust with a your audience. Many accessibility features, like clear language and proper keyboard navigation, benefit all users, not just those with disabilities.
🌈 Continuously Learn and Improve
Customer feedback is a goldmine of insights. Your marketing efforts are of no use if you do not establish a feedback loop. It should be a continuous cycle of gathering information, analyzing it, and using it to improve your offerings.
Here's how to create a feedback loop:
- Proactively solicit feedback through surveys, email campaigns, polls embedded in your website or app, and social media interactions.
- Use data analysis tools or create a simple system to categorize and prioritize feedback by theme, urgency, and frequency.
- Don't try to fix everything at once. Focus on the most impactful areas for improvement based on the data and your business goals.
- Develop an action plan to address these areas and communicate them back to your customers.
The Benefits?
Feeling heard and valued by a company that actively works on improvement fosters positive customer sentiment and loyalty. Customer feedback can reveal unmet needs or desires, opening doors for innovation and the development of new products or services, and you can make data-driven decisions to improve your offerings.
These are just 5 powerful ways indirect marketing can fuel your business growth.
But wait, the marketing toolbox is vast! Head over to our LinkedIn post here to discover even more strategies to propel your brand forward.
Feel free to drop in your comments and suggestions 🙂
