As a seasoned enterprise or a growing startup, producing and distributing content for you across various platforms while maintaining consistency and scalability is a big challenge. For smaller organizations, the process mostly involves manual replication of content, but for larger companies, they use Content Management Systems (CMS) to make their lives easier by offering to synchronize assets and content across multiple channels.
Historically, the division of labour between authors and designers dates back to the days of printed media where authors focus on writing creative content, while designers work their magic to make it visually appealing. This collaboration typically concludes in the CMS, where content and design are merged for publication.
Despite advancements in technology, the task of creating and updating email newsletters with the latest content remains a labour-intensive bottleneck. We know that manually copying and pasting content from the CMS to email marketing platforms consumes time and lacks scalability.
That's where Marketing Cloud’s Content Feeds make life easier for you—a solution tailored to keep in mind these kinds of situations and offering seamless integration with content publishers’ CMSs. This innovative feature changes the traditional approach by decoupling the visual layout of emails from their content.
What do Marketing Cloud’s Content Feeds offer?
- Separate Layout and Content: Unlike traditional methods, where content is manually entered into emails, Content Feeds allow email designers to identify a URL pointing to the web resource containing the content.
- Integrate with Email Editors: Email designers benefit from any of Marketing Cloud’s email editors to craft visually stunning email templates. Again, instead of manually typing content, they can use a combination of HTML for design and mail merge tags corresponding to attributes in the web resource.
- Automatic Assembly: At send time, Marketing Cloud merges the HTML layout with content fetched from the specified web resource, creating a dynamic and ready-to-send email for distribution.
Why Content Feed?
- Automation: Say goodbye to manual copying and pasting.
- Consistency: Distribute consistently across all channels with synchronized content.
- Scalability: Send emails to hundreds or thousands of subscribers without compromising quality.
Industries Supported?
Content publishers across various sectors, including:
- Media
- Entertainment
- News agencies
- Corporate communications
Explore Marketing Cloud’s Content Feeds and automate the way you create and distribute email content by referring to the following article: Content Feeds
