Hello, fellow marketers! In today's tip, we'll learn how to master the art of unsubscribing!
For businesses, nailing email marketing is a must in the digital era. But it's not just about crafting captivating emails; it's also about giving your audience the flexibility to choose what they receive. Let's explore the Unsubscribe options offered in Maropost which is the “Campaign Tags” option, to enhance the unsubscribe experience and keep your email list healthy. 📧
A detailed article on Content: Campaign Tags can be found here.
Let's begin with these first three Campaign Tags which are simpler and commonly used:
- Unsubscribe Link: {{campaign.unsubscribe_link}}
- A straightforward option, auto-generating "Manage Subscriptions." text.
- Cannot be customized and is Ideal for system-supported languages.
- Unsubscribe URL: {{campaign.unsubscribe_url}}
- Offers flexibility, and lets you customize the link text.
- Perfect for non-supported languages
- Enables targeted campaign flexibility by specifying actions for unsubscribing from segments, rather than just lists.
- One-Click Unsubscribe: {{campaign.one_click_unsub_url}}
- A super-fast way to unsubscribe that removes users from all emails.
- Perfect for a no-fuss, permanent opt-out.
Managed Subscriptions vs. One-Click Unsubscribe
- Managed Subscriptions: Allows users to choose which lists they want to stay on.
- One-Click Unsubscribe: The no-brainer option to stop receiving mail forever and adds them to the "Do Not Mail" list.
Remember, if you're targeting segments, there's no middle ground – it's all or nothing! 😮
Introducing {{campaign.list_unsub_url}}: When Lists Matter 📋
Perfect for marketers maintaining different lists for various newsletters. It streamlines the unsubscribe process, making it easy and efficient.
When to use it:
- Content Publishers: If you're offering diverse newsletters, like cats, dogs, and more, and a subscriber wants to unsubscribe from a specific newsletter.
- CRM Segmentation: If you segment your audience in CRM systems like Salesforce or Keap and export segmented lists to Maropost.
But, you can skip it if you:
- If you primarily use temporary lists in Maropost.
- If you mainly rely on audience segmentation rather than maintaining separate lists.
Discover {{campaign.list_unsub_url_full}}: Lists and Segments Combined! 📊
Unlock the best of both worlds! This tag lets subscribers unsubscribe from lists and segments, adding a touch of control.
For {{campaign.list_unsub_url_full}} to work, your segment must include a list. Otherwise, it's one-click unsubscribe all the way!
Here's an example of how you can use it:
- Targeting people who bought specific products, like the Galaxy Note 20 within the past 120 days.
- If someone bought dog food in the past 180 days and is a member of your "Dog Fancy" list, you can use this tag to allow them to unsubscribe with a bit more control.
{{campaign.workflow_unsub_url}} - Say Goodbye to Individual Campaigns! ✌️
This option lets users exit specific email campaign journeys without leaving everything. Perfect for offering choices in your email footer.
Imagine yourself as a merchant offering a 30-day free trial, you've implemented a strategic email marketing campaign to educate trial users about your product and convert them to paid subscribers. To maintain flexibility, you provide trial users with the option to opt out of this particular email journey using the {{campaign.workflow_unsub_url}} link, ensuring they can still receive your other promotional emails without an all-encompassing unsubscribe.
How to implement this tag in your email marketing strategy:
- One-Click Unsubscribe: Offer a one-click unsubscribe option for users who want to opt out of all emails.
- Campaign-Specific Unsubscribe: Include a link in your emails that allows subscribers to unsubscribe from the current campaign or journey.
- Offer Clarity: Label these options distinctly, for example, "Unsubscribe from this series" and "Unsubscribe from everything," to communicate the choices to your audience.
{{campaign.workflow_unsub_all_url}} - One-Click Unsubscribe from All Journeys 🔗
For automated journey enthusiasts, this tag is a lifesaver! It's all about balance and flexibility.
Benefits:
- Streamlined Unsubscribe: This tag offers a one-click option to unsubscribe from all automated journeys, benefiting marketers heavily reliant on such communication.
- Segmented Choices: In your email footer, you can provide subscribers with three clear options: "Unsubscribe from this series," "Unsubscribe from all series," and "Unsubscribe from everything."
- Flexibility Priority: While automated journeys are crucial, this tag ensures marketers can maintain flexibility by sending bulk email campaigns for promotions or one-time events as needed.
{{campaign.edit_profile}} - Tidy Up Subscriber Info 🖊️
- Custom Fields: Subscribers can edit their details conveniently.
- Do Not Mail List: Let them opt out of all emails if they wish, adding them to your "do not mail" list.
That's a wrap, folks! With the array of Campaign Tags at your disposal, you can tailor your approach to meet the unique needs of your audience. So, implement these tips and watch your email marketing campaigns thrive. Happy emailing! 🚀📧
