It’s crucial to have accurate, competitive shipping costs for your customers to find easily during the checkout process. The Baymard Institute found that 48% of customers will abandon their cart if the extra costs are too high, including shipping fees.
Maropost Commerce Cloud supports real-time shipping carrier rates with a large list of carriers, so you can automatically retrieve the most up-to-date shipping rates from your preferred shipping provider. But what do you do when the carrier experiences an unexpected outage, or they have scheduled downtime for their systems?
Without shipping rates, your customers won’t know what shipping costs to expect, and more importantly, they won’t be able to complete their sale.
You need to have a Plan B.
Using Maropost Commerce Cloud, you can create Manual Rates for individual shipping carriers that will activate as soon as there’s a disruption to the carrier’s rate service. Your customer will see the manual rates instead, and still be able to purchase from your site.
However, one thing to be aware of is that these backup rates are static. You should regularly review the rates and update to reflect any pricing changes from the carrier so your business isn’t footing the bill if there’s an increase in costs.
Click the links below for more information on how to set up manual rates.
Need help? Maropost has a range of Partners that can set this up for you. Click here to visit the job request portal for a quote.
