The neto rewards program sends a rewards coupon (with value based on the sale amount set by the mertchant). It sends an auto email notification to buyer . (Which has now had the bug fixed) to advise the correct value of the coupon and expiry date (set by merchant).
Its a perfect opportunity for marketing and customer follow up contact however neither Neto nor Smartr mail have the second part of the idea in place too allow a series of email follow up. Like "You havent claimed, yet what about this...", then "Your points are still available try this" and "hey your rewards points expire in 7 days.. wanna spend em?"
This kind of follow up on a captive prospect is the most important thing you can do in online sales but Neto don't seem to even understand that?
