OVERVIEW
In this release, we have launched a new segment category in our Next Generation Segment Builder that enables you to fetch contacts from relational tables.
Kindly read ahead to know more!!
NEW FEATURE
New Rule Category in the Next Generation Segment Builder
A new category - Relational Data - has been introduced in our Next Generation Segment Builder. This enables you to segment and retrieve contacts from relational tables and SQL queries.
New to Relational Tables? Relational tables offer quick and powerful ways to extend personalization data beyond the standard 1:1 relationship of a contact field. For example, managing various pets and their associated demographics in a household. To start learning about relational tables and SQL queries in Marketing Cloud, see Introduction to Relational Tables.
When using the Relational Data category, you can choose from the following rules:
- Relational Tables: To create rules based on the data from your relational tables.
- SQL Queries: To create rules based on the data from your SQL queries.
Note: The new category is also supported on our AI builder. So, you can use the ‘Build With AI’ functionality, and create the segment simply by writing a sentence.
To learn more about segment rules, see Segment Rule (Next-Generation). Also, see Creating Segments with Next-Gen Segment Builder to understand the basic guidelines for creating a segment.
The following shows a screenshot of the Relational Data category on the Next Generation Segment Builder page:
