Recommendations for creating Maropost's mobile app :
- Features such as Create Journey, campaign, contact, etc are features which are used commonly.
- Having unrelated features won’t give us much usage either. So we should find out what can we deliver as a functionality.
- We have identified one very important feature which we can integrate – Chat. This can be support chat as well as leadership to clients for sharing reports.
- Create a very fine UI with latest guidelines. While creating prototypes, mobile team must be involved since there is a broad difference between web and mobile design. It has been observed earlier that designers usually design as per web and later have to make many changes since that does not fit mobile. A lot of time consuming process.
- Use as much graphs and other visual representations as possible. Those would be the key to the WOW experience.
- Follow some market strategy to promote Maropost native app.
- Perform beta testing of the app with some group of test users.
- Carry out surveys to gather feedback from your app users.
Recommendations for Maropost's Mobile SDK :
We should create an extensive test application for our Mobile SDK. And make that live on apple and android stores for our clients to download. Clients can then see for themselves, the implementation and usage of different features. This would make the client comfortable with our product and would also act as a support solution.
