Salesforce has a link/URL Conversion report, which shows how many conversions resulted in clicking a particular link in a campaign email. See attached image1
In Maropost world, we have funnels, which along with the tracking script added to external website, can provide conversion detail based on a path from start link to end link, but this is not a viable feature to use for this use case, because of the volumes of links that would be used by customer in their emails (hundreds) and creating a funnel for each link, and having to change a funnel if the link changes is not a ideal workaround.
It would be great if we could add an enhancement to our tracking script, to be able to define a 'conversion' or 'success' page, and for our tracking to see those conversions, attribute them to the initial link click from the campaign that started the session on the site, and to roll up the conversions into the usual click report on compaigns to include not just clicks, but also conversions.
So to take this on I think we need to look at 3 areas:
-web tracking script: Can we add functionality to have a thank you page defined, and have the script capture a 'conversion' by looking for contact to hit a defined page by URL or by hitting a page that has javascript defining the successful event. And can the tracking script inform Maropost system, and the campaign itself that there was a link click and that link click resulted in contact ending up on a conversion page.
I know that there could be multiple links in a campaign email, and I believe we should track the last click on an email prior to the conversion to get that conversion result on click report
-Database Backend: Does the click and tracking script result in stored information on our side that can inform a campaign that a link click occurred and that click resulted in a conversion event (like hitting a specific web page)
-Reporting: How to surface those conversion events in a link click report so not only clicks are shown, but also the conversions that occurred, on a link that was the most recent campaign link click that lead to the conversion during that session
