A/B Winning Criteria addition: Highest CTR on selected content

We'd like an option for selecting a particular content block to measure clickthrough rate in an A/B campaign. The existing "Highest Clickthrough Rate" limits the objective of measuring performance of a single piece of content.

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Status: Will not Implement

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Deactivated Member

Mayank Chadha Sep 13, 2019
Hey Conor,

By 'content block' are you referring to individual (or group of) rows and columns inside one email content? Eg. the header from Group A and body from Group B are selected to send the Winner Group.

Cheers,
Mayank

Conor McGinnis Sep 16, 2019
Yes! A row or column within a content piece. Looking for more granular measurable criteria.

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