Hey marketers, we're thrilled to introduce our latest upgrade – the Next Generation Segment Builder. Wondering why it matters and how it will transform your marketing game? Read on!
Why the Next Generation Segment Builder?
- Improved User Experience: We're gradually replacing legacy UI features with the cutting-edge LiquidSky framework in the Next-Gen Segment Builder so that you can enjoy a seamless and intuitive interface for efficient campaign customization.
- Flexible Segmentation: Create segments using Contact Attributes as foundational rules, combining behaviours and engagements for highly targeted marketing initiatives.
- Smooth Transition: Choose between legacy and next-generation segments side-by-side in campaigns, Journeys, Dynamic Content blocks, and everywhere else without having to shift your marketing strategies.
- Enhanced Campaign Effectiveness: Unlock the power of time-sensitive campaigns that resonate with your audience. Optimize your campaigns for improved engagement, conversions, and overall ROI.
What’s New in Next Generation?
New Filter Operations:
Unleash your creativity with innovative filter options to:
- Set Up Birthday Campaigns:
- Who doesn’t love a special birthday surprise?! The "Day is in the Next" filter option lets you send daily recurring emails, special wishes to those celebrating their birthday the following day.
- Launch Subscription Renewal Reminders:
- Send renewal reminders on the "Anniversary of" any date-time custom field, be it a wedding date or a subscription renewal. Also perfect for annual subscriptions renewing "every other year," set up a campaign once and let it automatically run every day.
- Eliminate Suppression Hassles:
- Say goodbye to unnecessary steps! New filter options like "does not begin with" and "does not end with" for String/Text fields eliminate the need for extra steps in suppressing contacts based on email domains.
Catch it in Action
Watch the video below as our Product Consultant Manny Ju gives a sneak peak into the Next-Gen Segment Builder.
What's Next?
Imagine having the power to tailor your segments based on purchase behaviours. We have some future plans that will add even more depth to your segment-building experience. In the first quarter of the coming year, we will be rolling out next-generation segment rules specifically designed for purchase activity.
Get ready to elevate your marketing strategies with the Next-Generation Segment Builder! Stay tuned for more updates and information as we embark on this exciting journey together.
Happy segmenting!
