Marketing Cloud Release – 26 Aug 2026

Cruzmanoel

{
  "version": "Marketing Cloud Release – 26 Aug 2026",
  "released": "August 2026",
  "product": "Marketing Cloud",
  "summary": "Introduces the Web Analytics Query Parameters setting and its underlying modifications to the content builder, giving a faster way to track how contacts engage with email content without manually tagging every link.",
  "kbArticle": "/kb/articles/2457-marketing-cloud-release-notes-26-aug-2026",
  "groups": {
    "feature": {
      "summary": "Web Analytics Query Parameters Settings",
      "items": [
        {
          "featured": true,
          "title": "Web Analytics Query Parameters Settings",
          "description": "You can now define global tracking parameters once, from Settings > Campaigns > Web Analytics Query Parameters, and have them automatically applied to every link across all email campaigns. Parameters support content tags for dynamic as well as personalized tracking, giving marketers a consistent, centralized way to track link engagement across all email content without affecting individual campaigns."
        }
      ]
    },
    "improvement": {
      "summary": "Modify Global Parameters for Specific Email Content",
      "items": [
        {
          "featured": false,
          "title": "Modify Global Parameters for Specific Email Content",
          "description": "You can now override or extend your global tracking parameters for a specific email directly from the content builder's Advanced tab, without affecting your account-wide settings. This gives consistent, hands-off tracking by default, with the flexibility to fine-tune individual campaigns when needed."
        }
      ]
    }
  }
}