It would be an enchantment to introduce dynamic banner functionality that allows banners to be displayed based on customer attributes, such as customer group or geographic location (e.g. state, postcode, suburb, or region).
Rather than having a single static banner for all visitors, merchants could create multiple banners and define targeting rules to display the most relevant content to each audience.
Some examples include:
- Promoting store-specific events or offers to customers in the local area.
- Displaying location-specific delivery information or promotions.
- Advertising the opening of a new store to nearby customers.
- Showing wholesale promotions only to wholesale customer groups while retail customers see consumer-focused offers.
- Promoting services, appointments, or click-and-collect availability at the customer's nearest store.
This functionality would enable merchants to deliver more personalised and relevant content, improve engagement, and increase the effectiveness of promotional campaigns without requiring manual banner changes or custom development. It would also provide a more tailored shopping experience for customers while giving merchants greater flexibility in managing marketing content.
