{"version":"Marketing Cloud Release Notes – 9 Apr 2025","released":"","product":"","summary":"","kbArticle":"","groups":{"feature":{"summary":"New capabilities and functionality","items":[{"featured":true,"title":"New Feature - Contacts Page","description":"The new contacts page allows you to manage all your email and SMS contacts in one place. Email and SMS can belong to the same contact and will be reflected on this page. To upload contacts more quickly, you can directly import files containing phone numbers, email, and subscription statuses from the contacts index page itself."},{"featured":true,"title":"Contact 360 Overview Enhancement","description":"Email and SMS contacts have been combined for an optimal cross-channel experience. Contacts are now identified by a Maropost-assigned unique identifier (UID). The overview page consolidates every contact's email and SMS engagement insights. The contact's UID information is shown on the contact card. If a contact is subscribed to email or SMS lists, both types are displayed in the list management section with color-coding to indicate subscription status. Contacts can be added to Do Not Mail and SMS lists from the overview page itself."},{"featured":false,"title":"Contact Lists Page and Overview Enhancement","description":"Email and SMS contact lists are merged into a single unified list called Contact Lists, accessible from the Audience menu. The index page shows both email and SMS subscribers on a list. Column filters can be rearranged to check other parameters or statuses. The contact list overview page now has updated infographics showing total subscribers and unsubscribers for email and SMS campaigns."},{"featured":false,"title":"Acquisition Form Enhancement","description":"You can now add phone numbers and contact name fields along with the mandatory email address field while creating surveys, signups, or feedback forms."},{"featured":false,"title":"Journeys Enhancement","description":"Journeys now support both SMS and Email in the same automation. The automation will SKIP the Send Email action if the contact only has a phone number, and SKIP the Send SMS action if the contact only has an email address, ensuring contacts remain in the marketing funnel. The API Event trigger has been configured with updated POST API calls."},{"featured":false,"title":"Relational Tables Enhancement","description":"Relational tables now use the Maropost-generated UID as an identifier. The legacy Unique Identifier option has been sunset."},{"featured":false,"title":"Custom Unique Identifier (UID)","description":"Custom UID-based accounts allow manual addition of unique identifiers provided by the client during contact creation. These UID-based contacts can be utilized in segmentation, campaigns, acquisition, and journeys. Note that custom accounts have some limitations and cannot be reverted after implementation. Consult your customer success manager beforehand."}]}}}
Marketing Cloud Release Notes – 9 Apr 2025
Released:
Summary:
Features
New capabilities and functionality
New Feature - Contacts Page - The new contacts page allows you to manage all your email and SMS contacts in one place. Email and SMS can belong to the same contact and will be reflected on this page. To upload contacts more quickly, you can directly import files containing phone numbers, email, and subscription statuses from the contacts index page itself.
Contact 360 Overview Enhancement - Email and SMS contacts have been combined for an optimal cross-channel experience. Contacts are now identified by a Maropost-assigned unique identifier (UID). The overview page consolidates every contact's email and SMS engagement insights. The contact's UID information is shown on the contact card. If a contact is subscribed to email or SMS lists, both types are displayed in the list management section with color-coding to indicate subscription status. Contacts can be added to Do Not Mail and SMS lists from the overview page itself.
Contact Lists Page and Overview Enhancement - Email and SMS contact lists are merged into a single unified list called Contact Lists, accessible from the Audience menu. The index page shows both email and SMS subscribers on a list. Column filters can be rearranged to check other parameters or statuses. The contact list overview page now has updated infographics showing total subscribers and unsubscribers for email and SMS campaigns.
Acquisition Form Enhancement - You can now add phone numbers and contact name fields along with the mandatory email address field while creating surveys, signups, or feedback forms.
Journeys Enhancement - Journeys now support both SMS and Email in the same automation. The automation will SKIP the Send Email action if the contact only has a phone number, and SKIP the Send SMS action if the contact only has an email address, ensuring contacts remain in the marketing funnel. The API Event trigger has been configured with updated POST API calls.
Relational Tables Enhancement - Relational tables now use the Maropost-generated UID as an identifier. The legacy Unique Identifier option has been sunset.
Custom Unique Identifier (UID) - Custom UID-based accounts allow manual addition of unique identifiers provided by the client during contact creation. These UID-based contacts can be utilized in segmentation, campaigns, acquisition, and journeys. Note that custom accounts have some limitations and cannot be reverted after implementation. Consult your customer success manager beforehand.
