{"version":"Marketing Cloud Release Notes – 29 Jan 2025","released":"","product":"","summary":"","kbArticle":"","groups":{"feature":{"summary":"New capabilities for reporting","items":[{"featured":true,"title":"eRFM Report Enhancement","description":"Added a settings feature in the eRFM module that can be used to modify the Recency, Frequency, and Monetary definitions. Each definition is based on a scoring methodology that you can calibrate according to your business requirements. Higher scores correspond to higher ranks, indicating high-value customers. To maintain a unified timeframe and consistent RFM score, frequency and monetary calculations are automatically adjusted to the recency period."}]}}}
Marketing Cloud Release Notes – 29 Jan 2025
Released:
Summary:
Features
New capabilities for reporting
eRFM Report Enhancement - Added a settings feature in the eRFM module that can be used to modify the Recency, Frequency, and Monetary definitions. Each definition is based on a scoring methodology that you can calibrate according to your business requirements. Higher scores correspond to higher ranks, indicating high-value customers. To maintain a unified timeframe and consistent RFM score, frequency and monetary calculations are automatically adjusted to the recency period.
