The Challenge
Combining two thoughtful gifts into one, Edible Blooms is known all across Australia, New Zealand, and the UK for it’s unique chocolate bouquets.
Founded in Australia in 2005 by two creative sisters, the company quickly blossomed into a global gifting company – now offering plant gifts, locally sourced hampers, and freshly cut flowers in addition to its signature chocolate bouquets.
Each piece is lovingly crafted, to order, by hand.
While the success of Edible Blooms was welcomed by the two sisters, the siblings also felt a social responsibility – an onus to use their proceeds to give back to their community.
This led to commitments to both sustainability, and to charitable endeavors.
“In 2016 we set a three year goal to make all our packaging 100% reusable or recyclable. We’ve searched high and low for alternative options that still give our products that big smile on arrival,” they said.
To date, Edible Blooms’ holders are 100% reusable, and are also produced using biodegradable additives, they use environmentally friendly ink, they carbon offset their printing materials, their bouquet stems are made from 100% recycled paper, and they have said a big ‘NO’ to floral foam.
In terms of their charitable activities, Edible Blooms has gifted the equivalent of more than a quarter of a million Australian dollars to charities and non-profit organisations. It has also created a new community initiative called Smile Bandits, to recognize and reward individuals making a difference in their community.
