In the current system we don't have a field in Contact (Email + SMS) which can save the date the births of the user and later use them to convert it as birthdays every year. Further these can be used in segments to market over special promotions related to birthday months.
We can currently save a custom field of date type to save date of birth. But these do not have ability to be converted as birthday every year. Adding this feature will enable users to get a list on users who have birthday in, lets say, August and roll out special offers to them.
