Exporting the A/B Campaign reports will allow us to pull the campaign data into excel or various spreadsheet applications so that we can make data-driven decisions in real-time.
Currently, our campaign coordinators have to manually pull this information and it allows room for errors as far as misentering information or skipping over a line because they think they already did it. This makes us vulnerable to missing critical information that will allow our business to thrive.
This feature would allow us to download years worth of campaigns into spreadsheets and from there we could sort through within seconds to know which campaigns had the highest CTR/Opens etc so that we can quickly analyze what we did that worked versus scrubbing through past creatives/campaigns to find that data.
I would love it if we could export by data range, campaign names or anything else that we see fit.