A/B campaigns for transactional emails

F Tan

A/B campaigns for transactional emails

Deactivated Member

David Horvath (Marketing) Sep 16, 2020
F Tan,

thank you for submitting your idea.

Transactional emails are primarily used for things like receipts, password change confirmation, and other automated one way communications.

can you help us better understand your reasoning for needing A/B campaigns by going a little deeper with some examples of what you're hoping to learn with an A/B transactional email?

F Tan Jan 15, 2021
We need to A/B testing different contents, subject lines, and preheaders in one transactional campaign during same period of time. What we can do now is running content A for a month, and switching to content B for another month. However, the volume of emails we send each month is very different, especially from September to December. We can't decide the winner by looking at the result of different months when sent volume is dramatically different. As a result, we need A/B testing transactional campaign in the same time.