Integration with Optimove

Kevin Jones

Associated with this internal task: https://app.asana.com/0/1177772735799173/1162787747290801/f

We should have a diagram to understand the flow.

https://docs.optimove.com/integrate-your-service-with-optimove/

We will need a diagram that speaks more directly to Maropost in terms of specific APIs being used and specific places where data would be stored.

Maropost needs to take a stab at that diagram.

Some campaigns really resonated are they often send free plus shipping deals. They send a link to page that they try a product for free, and they only pay shipping. They often pan out in the long run. The belief is that customers who go through it will convert. One thing that Optimove can help predict, is the LTV of the customer. Optimove might only sell free plus shipping deals to those customers who have the LTV. Optimove would identify segments that understand the LTV and whether they’re appropriate for the deal.

Deactivated Member

Kyle McInnes (Analytics & Mobile) Jul 10, 2020
I've set this to "Seeking More Info" because we're looking at how best to implement. Also, I'm curious about the difference between the LTV we calculate and Optimove's. Has that been looked at?

Kevin Jones Jul 10, 2020
Kyle: LTV was only an easy-to-conceptualize example of how we believe Optimove would be value-add. That said, the difference is that the LTV calculation in Optimove would be predictive versus the actual LTV calculations we have on contacts in Maropost already. Said another way: Optimove would help us predict how much a new contact _will_ buy, based on their model and the data we provide to it.