Shop Suki

Camran

 

The Challenge

The story of how Shop Suki was founded is rooted in a tale of mankind’s ability to adapt and persevere in the face of adversity.

Shop Suki was born in March 2020 in response to the coronavirus pandemic sweeping the global, leaving the world in a state of lockdown.

The business, located in The Philippines, made it its mission to help as many immuno-compromised individuals and frontline workers as possible by delivering groceries and everyday essentials straight to their doorstep.

They did this by partnering with well-established retailer KCC, leveraging their pre-existing supply chain network across the island of Midanao.

Today, Shop Suki (‘Suki’ being an affectionate Filipino term for regular customer) is fast becoming the island’s premier shopping destination, offering more than 25,000 products from fresh fruits and vegetables to meat, groceries, pharmacy essentials, and more.

With the online store’s continued expansion came a need for a fast and reliable search and personalization solution. That’s where Merchandising Cloud comes in.

 

 

 

The Solution

What is Merchandising Cloud and what does it do?
Merchandising Cloud is a trusted ecommerce tool, used by industry leaders, which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work on the part of the retailer.

This reliable personalization software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.

What is included in the full Merchandising Cloud suite?
Customers using Shop Suki’s online store, which is hosted on Shopify, will now be interacting with Merchandising Cloud technology when they search, browse collections, and view recommendations.

The most popular Merchandising Cloud solution is Personalized Search. This enables online shoppers to find their preferred items quicker and easier. Search queries will have autocomplete options, with the option to have an ‘Add to Cart’ function embedded directly in this function, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.

This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster.

 

The Results

Shop Suki’s custom filtering options within a Merchandising Cloud Smart Collection.

Merchandising Cloud’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.

Finally, the Recommendations solution identifies hot sellers, recently viewed items, and newest products.

The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.