Revital

Camran

 

The Challenge

Health and wellbeing store Revital is a one stop shop when it comes to the body’s supplement and vitamin needs.

With a 25-year history, the retailer routinely goes above and beyond to help and inspire their customers to be the best they can be, helping each one shape the perfect health solution.

The UK-based merchant, which offers a friendly, knowledgeable and confident service both in-store and on the web, also prides itself on attention to detail – they understand how important everyday habits, diets, and lifestyle choices truly are.

Revital applies this same ethos to their online store’s tech stack – understanding the importance not only of supercharging their store’s capabilities with site search and personalization software, but of choosing the right provider to help them do it.

As such, the merchant chose Merchandising Cloud’s Search and Personalization and opted for the full suite of Personalized Search, Recommendations, and Smart Collections.

 

 

 

The Solution

Swanky team praises Merchandising Cloud’s ease of use following smooth integration
The full Merchandising Cloud suite of solutions are now live on Revital’s Shopify site, as integrated by top UK agency Swanky.

“Working with the Merchandising Cloud team on this project was an absolute pleasure. They were able to use agile methodology to implement and test solutions for valuable ROI changes for the client,” explained Swanky Project Manager John Ball.

Swanky Product Manager, Nichola Birch, echoed these sentiments.

“Merchandising Cloud is a great tool to work with. Their support on this project with Revital was second to none and they were always on hand to help us make the most of their features,” she said.

“The fact that one system is learning from both customer’s search behaviour and how they are interacting with recommendations provides a wealth of understanding which can then be fed back into the algorithm. Using these two sources of information means Merchandising Cloud can deliver more informed suggestions than other tools and get Revital’s customers to what they need quicker.”

Using Artificial Intelligence to enhance UX and boost revenue in ecommerce settings
Merchandising Cloud’s intelligent Personalized Search solution enables online shoppers in finding their preferred items quicker and easier. Search queries will have autocomplete options, while advanced spelling tolerance will ignore spelling mistakes and provide instant results while typing.

This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster.

 

The Results

Merchandising Cloud’s powerful and speedy autocomplete functionality (which is part of the popular Personalized Search solution) in operation on Revital’s Shopify ecommerce store.

Merchandising Cloud’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.

It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more.

It is also possible to integrate with other complementing solutions here (and, indeed, across all three Merchandising Cloud solutions) such as currency converters and wishlist apps – while at the same time keeping the solution running at a lightning fast pace.

Custom filtering options running on Revital’s online store as part of Merchandising Cloud’s Smart Collections solution.

Finally, the Recommendations solution identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Bought Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This reliable ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.

The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.

A Merchandising Cloud Recommendations widget for ‘Products You Recently Viewed’ on Revital’s store.