The Solution
The full Merchandising Cloud-powered suite, as integrated by leading Nordic agency Made People, is now live on SWIMS’ website, helping their customers find their preferred products quicker and easier, as well as inspiring new product discoveries.
“Merchandising Cloud has a very versatile and powerful set of capabilities which is why we’ve streamlined them into our way of working,” explained Made People co-founder and CTO Jonathan Selander.
“We have worked closely with the Merchandising Cloud team to achieve great product experiences for clients and have been very happy with the results. Their tech is powerful and flexible, and their customer support is extremely reliable.”
Merchandising Cloud’s intelligent Personalized Search solution enables online shoppers in finding their preferred items quicker and easier. Search queries will have autocomplete options while advanced spelling tolerance will ignore spelling mistakes and provide instant results while typing.
This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster.
A Merchandising Cloud-powered autocomplete function (which is part of the Personalized Search solution) in action for SWIMS.
Merchandising Cloud’s Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more.
Filtering options seen in action on the SWIMS website as part of a Merchandising Cloud-powered collection.
