Satechi

Camran

 

The Challenge

A leading, high-quality, consumer-focused electronics retailer, US brand Satechi is truly a force to be reckoned with.

For the last 15 years, the San Diego-based, Shopify Plus merchant has been forging the way in sleek and affordable tech products and accessories. Crafted from premium materials, their items are highly functional as well as stylish.

Having been one of the first consumer electronics brands to design and carry Type-C products, Satechi has evolved and expanded since 2005 to meet the growing needs of its customers – now offering not only Type-C hubs and adapters, but also a wide variety of charging accessories, computer peripherals, and smart home products.

Satechi products can be found in more than 10,000 stores worldwide, as well as on their ever-growing website store.

The brands latest online development lies in its integration with Merchandising Cloud’s site search and personalization software, helping Satechi customers find their preferred products quicker and easier while also inspiring new explorations based on individual desires learned by Merchandising Cloud’s best-in-class personalization algorithm.

The software went live on Satechi’s store recently, following an integration that was aided by web agency Fuel Made.

 

 

The Solution

What is Merchandising Cloud and what does it do?
Merchandising Cloud is a leading ecommerce tool which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work.

This personalization software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.

Customers using Satechi’s online store will now be interacting with Merchandising Cloud technology when they search, browse collections, and view recommendations. The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, and actionable, insights.

What is personalized search?
The most popular Merchandising Cloud solution is Personalized Search. This enables online shoppers to find their preferred items quicker and easier. Search queries will have auto-complete options, with the ability to ‘Add to Cart’ directly from the autocomplete, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.

This solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster and a powerful variant search allows for filtering through different colour variants.

 

The Results

What are ecommerce Recommendations and Smart Collections solutions?
A Recommendations solution allows retailers to maximize their online store’s upsell and cross-sell capabilities. It uses available space in certain areas of an ecommerce store (such as the home page, cart page, product pages, or even any custom page) to offer shoppers additional items they might want to buy.

Merchandising Cloud’s popular Recommendations solution is a powerful ecommerce tool which includes categories such as ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Newest Products’, ‘Frequently Purchased Together’, ‘Customers Who Viewed This Also Viewed’, and ‘Customers Who Viewed This Ultimately Bought’.

Merchants can select to show these widgets on their site without having to manually curate the products shown. However, if needed, users can set Merchandising Rules on top of the personalization algorithm to combine Merchandising Cloud’s advanced machine learning with the particular needs of a store, which can be useful when releasing specific marketing campaigns.

Merchandising Cloud’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.