The Results
What is Findify and how does it help increase ecommerce revenue?
Findify is an advanced AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Following a recent integration, which was conducted by top web agency Woolman, the full suite of Findify solutions are now integrated with the aim’n site – Personalized Search, Smart Collections, and Recommendations.
The trusted Personalized Search solution is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly to reflect these learnings. Customers see more of the products they like and, therefore, end up buying more.
Findify’s equally dependable Smart Collections solution takes all the same aspects as Personalized Search and applies them to collection pages to ensure products appearing within collections are ranked according to the customer’s preference, and are not simply a one-size-fits-all static list of products.
Filtering options in action in an aim’n Smart Collection, powered by Findify.
Finally, the Recommendations solution identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Bought Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This reliable ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
A Findify-powered product recommendation widget on an aim’n product page.
The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.
Customizing the product experience
While Findify’s powerful ecommerce tool already looks great out-of-the-box, it is also possible to customize the solutions to match the merchant’s desired look, feel, and desired brand experience.
In the case of aim’n, Merchandising Cloud and Woolman worked together to create a custom add-to-cart integration.
Merchandising Cloud also worked with trusted partner Swym to create a top-class wishlist integration. Read more about Merchandising Cloud and Swym’s collaboration here.
The Merchandising Cloud team also worked on customising filters and a grid toggle for aim’n, as well as crafting comprehensive and dynamic sticker logic – marking out products that are part of a special event, that are currently discounted, or that have special attributes, such as being made from recycled materials.
